Why Don’t We Advertise Big Settlement Amounts?
If you drive anywhere in Central Florida, you’ve seen them — personal injury billboards featuring large settlement numbers. Six figures. Seven figures. Round numbers that look more like lottery jackpots than legal outcomes.
But personal injury recovery is not a jackpot.
At Irvin & Irvin, we believe it’s important for clients to understand what those numbers actually mean — and what they don’t.
Watch the full conversation here:
https://youtu.be/fMMGLUoPff4?si=VLl9Iv5PFwrGl-K_
Big Numbers Create Unrealistic Expectations
Settlement billboards often highlight the largest results a firm has obtained. While those outcomes may be real, they are not typical — and they rarely tell the full story.
Every personal injury case is different.
Outcomes depend on many factors, including:
• The seriousness of injuries
• Available insurance coverage
• Medical expenses
• Liability disputes
• Litigation costs
• Policy limits
Many cases resolve for far less than the numbers commonly advertised. Marketing rarely reflects that reality.
Recovery Is About Restoration — Not Winning
A personal injury claim is not a prize. It represents compensation for something difficult: an injury, disruption, financial stress, and often emotional strain.
The goal of a claim is to restore — not celebrate.
At Irvin & Irvin, we focus on helping clients move forward with clarity, dignity, and realistic expectations rather than framing results as trophies.
Why Billboard Numbers Can Be Misleading
Another important point: billboard numbers often represent gross settlements — not what a client ultimately receives.
Final recovery can be affected by:
• Medical bill payments
• Health insurance or lien reimbursement
• Case costs
• Expert fees
• Attorney fees
Those amounts are rarely neat, round numbers. Which means the billboard headline doesn’t reflect the full financial picture.
Your Case Is Not Marketing — It’s Personal
One of the reasons we avoid “big number” marketing is simple: your case is your story.
We believe clients deserve transparency, context, and respect — not unrealistic promises.
When you hire Irvin & Irvin, your claim remains your business, not our billboard.
In this video, Andrew and Paul Irvin discuss:
• Why big settlement marketing can be misleading
• What actually affects case value
• Why expectations matter
• The importance of client dignity
• How Irvin & Irvin approaches results differently
Contact Us for a Free Consultation!